E-commerce business is facing the tough competition among others. With more and more and retailers joining the e-commerce wagon, consumers are getting more options to choose and shop at. To start and get income from the e-commerce business isn’t an easy thing to do. There are a number of hurdles and competition. The only way to get ahead of all is by having some strong tactics that will help in gaining more customers. As a marketer, your goal should be of gaining the best return out of the ideas implemented. Marketing is a part of the business and should be done effectively. Check out websites like Whaaky.com that has proved to be a successful e-commerce site due to some result oriented tactics.
So let us now check some the tactics that can really help your e-commerce site to gain success:
- Upselling of Products:
Upselling has been considered as more effective method than cross-selling online. In many cases, consumers may fail to get a better product which might be available. There are products which may carry better finishing material or carry a special component. So emphasize more on the difference and ask the customer if getting convinced to make an upgrade. If you want to sell a specific brand or product, try offering different added options with the product.
- Integrating with Instagram:
Instagram is now becoming the next big social media platform that can help the brand to reach its target audience. In fact, Instagram gives brands 25% more engagement compared to other social media platforms. Use of right hashtags, timings and right images with right content will certainly engage customers to induce them for buying. Also try for campaigns that can generate sales.
- Keyword Driven Ecommerce Strategy:
As a strategic perspective, keywords are the best way to promote the product in a competitive market. You need to do a good research using keyword searching tools or Google Trend to know the trending keywords that can get you a good traffic. An SEO team or an expert can help in getting the best result from the e-commerce site.
- Reduction of Abandoned Carts:
According to the Baymard Institute, 67% of shopping carts get abandoned before the transaction is done. This will certainly reduce the sale. One way to come out of this issue is by using an email recovery campaign that will help in convincing the customers in completing their purchase. Do craft a good email that can induce the customer in returning the cart.
- Opening Facebook Store:
Facebook store lets you to showcase and sell the products directly on the social media site. You can even allow customers to share their products with their friends helping to promote the product. Many e-commerce sites are already running their Facebook Store with good income.
Owned by Trade2Online Pvt Ltd, Whaaky is a popular online shopping destination. It works as deal site where deals go online on a daily basis. These deals are available from popular offline retailers across the country. From mobile and gadgets to apparels and fashion wears, Whaaky.com deals with all products.