When a new customer visits your site and finds a product and adds it to the cart. When they are at the checkout page, they are hit with the shipping and handling rates which makes them to put a second guess on purchase. This is when you need to start working upon the shipping strategies. Shipping the product is an important part of the e-retail and should be proper strategized to make buyers comfortable in buying the product. Let us look at some of the strategies to follow to make the shipping process website and customer friendly.
- Shipping Rates and Abandoned Carts:
One of the challenges retail owners in retail owners face during shipping strategy is to determine the solution that cuts the margins as little as possible. The best thing is to offer free shipping for domestic orders, however, depending on the margin from the profit you are going to earn. Moreover, free shipping can further attract customers to shop, thus increasing your customer base.
- Charging only for what you are charged:
When you are setting up the price for the product, make sure you only charge for what you are getting charged. Customers have the habit of comparing the price of products from different sites. You can even use some effective tools that can provide right pricing option including the shipping fees. This will help you not to drain shipping costs, also your customer getting the best deals.
- Offering Flat Rates:
This is the 3rd best strategy to use when it comes to shipping strategy. Offering flat rate for every package or flat rate for weight ranges is best thing you can plan out. However, this method of charging for shipping requires bit of preparation by get the average cost of shipping a package. When you get the right cost, you will get over or under actual shipping cost. Offering a flat rate is certainly the best strategy you can have while planning out the shipping strategy.
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